Stray Kids’ Hyunjin Named Global Brand Ambassador for GUESS
Photo Credit: GUESS Campaign featuring Hyunjin of Stray Kids
Stray Kids member Hyunjin has been announced as the newest Global Brand Ambassador for GUESS. The partnership launches with his first worldwide campaign for the brand, marking a new collaboration between the K-pop star and the fashion company.
GUESS revealed the news on March 6, introducing Hyunjin as the face of its latest campaign. Known for his strong stage presence and artistic versatility, the Stray Kids performer joins the brand as it continues to expand its global reach and connect with new audiences through music and culture.
The campaign combines Hyunjin’s international influence with GUESS’ long-standing reputation in American denim. The collection highlights classic denim pieces such as denim shirts, straight-leg jeans, striped T-shirts, and cargo-style denim pants, presenting a modern take on the brand’s signature style.
Photo Credit: GUESS Campaign featuring Hyunjin of Stray Kids
Paul Marciano said “Hyunjin brings creativity across multiple fields, including music, dance, and visual art. He added that Hyunjin’s personal style, confidence, and global popularity make him a strong addition to the GUESS brand.
The announcement also comes during a period of global growth for the company, which has expanded its retail presence with new stores in cities like Tokyo, Amsterdam, and Berlin. GUESS recently opened a new GUESS JEANS flagship store on Melrose Avenue in Los Angeles, a location that reflects the brand’s California origins while supporting its international expansion.
Nicolai Marciano, Chief New Business Development Officer of Guess?, Inc., welcomed Hyunjin to the company and emphasized the connection between music, culture, and fashion in shaping the brand’s direction. As global ambassador for both GUESS and GUESS JEANS, Hyunjin will lead international campaigns and appear in upcoming brand initiatives.
The collection featured in Hyunjin’s campaign is available beginning March 6 at the GUESS JEANS flagship store on Melrose Avenue, online at guess.com, and at select GUESS locations worldwide. A limited-time denim laser customization service will also be offered at the Melrose flagship store.
About Hyunjin
Hyunjin is a member of the global K-pop group Stray Kids and is widely recognized for his performance style and artistic presence. In addition to music and dance, he has built a reputation for his fashion influence and visual creativity. His work across music, performance, and style has helped him connect with fans worldwide and grow his presence as a cultural figure.
About Guess?, Inc.
Guess?, Inc. is a global fashion company that designs, markets, distributes, and licenses a range of lifestyle products including apparel, denim, handbags, watches, eyewear, footwear, and related accessories. The brand sells its collections through GUESS retail stores as well as department stores and specialty retailers worldwide. Guess? also operates and distributes the lifestyle fashion brand rag & bone.
As of November 1, 2025, the company directly operated 1,058 retail locations across Europe, the Americas, and Asia. An additional 507 stores were run by partners and distributors globally. In total, GUESS and its partners operate in roughly 100 countries. More information can be found at www.guess.com.
About GUESS JEANS
GUESS JEANS is a West Coast lifestyle brand built on more than four decades of denim history. Created by Nicolai Marciano, the label represents a new direction for denim while maintaining the core identity of GUESS. The line focuses on essential denim pieces and everyday staples while also exploring sustainability and new manufacturing techniques.